How to create a great brand name | Jonathan Bell

Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives …


44 thoughts on “How to create a great brand name | Jonathan Bell”

  1. Would anyone suggest a name for a channel and blog that's about learning audio/visual, storytelling, and cameras? I'm a videographer and I want to start a business.

  2. Success depends on the actions or steps you take to achieve it. Show me a man without investment and I'll tell you how long it takes to go bankrupt. Investing creates a safe haven for the future. With the right investment choice that has at least a 2% minimum risk and with the advice of an expert, profits and interest are 100% guaranteed.

  3. This is so dumb. These companies are just names before they even anything big so to keep saying that there's something amazing after they're the biggest brands in the world isn't really fair to startups

  4. While we are not consciously aware of the real hidden meanings behind names and logos our subconscious minds do pick up on these, Google means go ogle or go stare, the Nike swoosh implies speed and distance by going from a point in the distance to a larger shape close up, it also symbolises a leg / foot running with a fat cushioned shoe, the Go Pro is 3 bars full suggesting you don't need to be a total pro to use their gadgets and Apple has a bite taken from the apple, suggesting Adam and Eve, the bite suggests that people who use apple products are rebels who don't listen to authority.

  5. Brands work if "memorable and unique". The branding works if backed by CONSISTENT, standardized ,strictly enforced usage. YOU lead the direction of the brand name and increase its value..not the other way round. Maintain control of the brand and establish your brand statement.

    Look at how Disney, Ferrari and Nike AGGRESSIVELY enforce and suppress the slightest infraction on the illegal or improper usage or defamation of their brands. They are CUT THROAT in legal action to protect the branding. Yours has to be strong to see be able to protect.

  6. Nearly run on sentences. Either he's nervous or anxious to get to something else on his mind.

    The end? Near literal .."I'm out of here, I'm snobby, better things to do.." mic drop.

  7. Don't use a common name for your brand unless phonetically spelled different as you won't have strong copyright protection or approval for commonly used words. I'd never name a company alphabet with the dictionary spelling. His reasoning behind usage of "alphabet" is weak and ridiculous.."alpha-bet" for investors? Dumb.

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